Increasingly, the content competing for Google clicks was created with AI assistance. This is a fundamental shift in how the web works.
Google's Official Position
Google does not penalise AI-generated content as such. What it penalises is low-quality, unoriginal content regardless of how it was produced. The March 2024 core update specifically targeted "scaled content abuse" - bulk AI content designed purely to game rankings.
E-E-A-T and AI Content
To satisfy Google's E-E-A-T requirements with AI content:
- Add an author byline with real credentials
- Include original research, data, or case studies
- Cite primary sources throughout
The Smart AI Content Workflow for SEO
- Use Perplexity AI to research the topic and gather current data
- Use ChatGPT to generate an outline and first draft
- Edit heavily - add original examples, expert quotes, and proprietary data
- Run through Grammarly for quality checks
- Publish under a named author with an About page
