Drift vs Continue

Side-by-side comparison to help you choose the best tool.

Drift

paid
4.3 / 5.0

Drift is a conversational marketing and sales platform that uses AI to engage website visitors the moment they land on your site. Its AI chatbots qualify leads, book meetings, and personalise conversations based on visitor intent and CRM data - helping B2B revenue teams convert pipeline faster without human intervention around the clock.

Best for: B2B sales and marketing teams wanting to convert website visitors into qualified pipeline with AI chat
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Continue

free
4.4 / 5.0

Continue is an open-source AI coding assistant that connects any LLM to VS Code and JetBrains, enabling developers to customise their AI coding experience with any model - local or cloud. It provides autocomplete, chat, and edit modes, and supports integration with local models via Ollama. Continue is popular with developers who want full control over their AI coding setup without vendor lock-in.

Best for: Developers wanting full control over their AI coding assistant — choosing any LLM, including local models, with zero vendor lock-in
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Feature Comparison
Feature Drift Continue
Pricing paid free
Category - -
Rating ★★★★☆ 4.3 ★★★★☆ 4.4
Best For B2B sales and marketing teams wanting to convert website visitors into qualified pipeline with AI chat Developers wanting full control over their AI coding assistant — choosing any LLM, including local models, with zero vendor lock-in
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Pros & Cons — Drift
Pros
  • Engages high-intent buyers instantly
  • Deep Salesforce and HubSpot integration
  • Reduces time-to-meeting for sales teams
Cons
  • Premium pricing aimed at enterprise
  • Setup and playbook creation takes time
Pros & Cons — Continue
Pros
  • Completely free and open-source
  • Use any LLM including local models via Ollama
  • Full customisation and no vendor lock-in
Cons
  • More setup than Copilot or Codeium
  • Quality depends on LLM choice
Key Features — Drift
  • AI-powered conversational chatbots
  • Intent-based personalisation
  • Automated meeting booking
  • CRM & MAP integrations
  • Account-based marketing (ABM) targeting
Key Features — Continue
  • Open-source AI coding assistant
  • Any LLM support (cloud & local)
  • Ollama local model integration
  • VS Code & JetBrains plugins
  • Customisable context & prompts

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