KnowBe4 vs Hex

Side-by-side comparison to help you choose the best tool.

KnowBe4

paid

Data & Analytics

4.5 / 5.0

AI-driven security awareness training platform with simulated phishing attacks, AI-recommended training, and behavioural risk scoring for employees. KnowBe4's AIDA (Artificial Intelligence Driven Agent) creates personalised phishing simulations and recommends targeted training content based on each employee's risk profile. The platform tracks human risk scores across the organisation to identify the most vulnerable users.

Best for: Organisations building a human firewall through AI-personalised security awareness training

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Hex

freemium

Data & Analytics

4.6 / 5.0

Hex is a modern data workspace for collaborative analysis and data apps, combining SQL and Python notebooks with shareable, interactive dashboards. Its AI Magic features generate SQL queries, explain code, write Python, and debug errors from natural language. Used by data teams at Notion, Retool, and Duolingo, Hex is the fastest-growing alternative to Jupyter and Mode for collaborative data analysis.

Best for: Data teams wanting collaborative SQL/Python notebooks with AI code generation and the ability to publish interactive data apps for stakeholders

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Feature Comparison

Feature	KnowBe4	Hex
Pricing	paid	freemium
Category	Data & Analytics	Data & Analytics
Rating	★★★★½ 4.5	★★★★½ 4.6
Best For	Organisations building a human firewall through AI-personalised security awareness training	Data teams wanting collaborative SQL/Python notebooks with AI code generation and the ability to publish interactive data apps for stakeholders
Views	5	6

Pros & Cons — KnowBe4

Pros

Largest library of phishing simulation templates in the industry
AI personalisation makes training more effective per individual
Comprehensive reporting on organisational human risk posture

Cons

Training content quality varies across the extensive library
Phishing simulations can negatively impact employee morale if poorly managed

Pros & Cons — Hex

Pros

AI Magic is the best code generation in any analytics platform
Real-time collaboration like Google Docs for data
Data apps let analysts build interactive tools for stakeholders

Cons

Less mature enterprise governance than Mode or Looker
Pricing rises quickly for large teams

Key Features — KnowBe4

AIDA AI-driven personalised phishing simulations
Behavioural risk scoring per employee
AI-recommended training content
Phishing template library with 10,000+ templates
Human risk management dashboard

Key Features — Hex

SQL + Python collaborative notebooks
AI Magic SQL & code generation
Interactive shareable data apps
Real-time collaboration
Scheduled report publishing

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