Mailshake vs Lately

Side-by-side comparison to help you choose the best tool.

Mailshake

paid

4.2 / 5.0

Mailshake is a sales engagement platform designed for cold email outreach with an integrated AI email writer that generates personalised messages from simple prompts. It supports multichannel prospecting by combining email sequences with LinkedIn automation and a built-in power dialler for phone outreach. Mailshake's clean interface and straightforward campaign setup make it popular with sales teams and agencies of all sizes.

Best for: Sales teams and agencies that want an easy-to-use multichannel prospecting platform with email, LinkedIn, and calling.

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Lately

paid

4.3 / 5.0

Lately is an AI social media automation platform that repurposes long-form content such as podcasts, blog posts, videos, and webinars into dozens of social media posts automatically. Its AI analyses existing social media performance data to learn which messaging drives the most engagement for each brand, then applies those data to every new piece of content. Lately is particularly capable for content-rich brands looking to maximise distribution across social channels.

Best for: Content-rich brands and enterprises that want to automatically repurpose long-form content into social media posts at scale.

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Feature Comparison

Feature	Mailshake	Lately
Pricing	paid	paid
Category	-	-
Rating	★★★★☆ 4.2	★★★★☆ 4.3
Best For	Sales teams and agencies that want an easy-to-use multichannel prospecting platform with email, LinkedIn, and calling.	Content-rich brands and enterprises that want to automatically repurpose long-form content into social media posts at scale.
Views	3	3

Pros & Cons — Mailshake

Pros

User-friendly interface with fast campaign setup
AI email writer significantly speeds up copy creation
Built-in dialler eliminates the need for a separate calling tool

Cons

No built-in email warm-up compared to newer competitors
Higher per-user pricing for small teams

Pros & Cons — Lately

Pros

Uniquely strong at repurposing existing content assets
AI learns brand voice and top-performing messaging
Dramatically reduces content production workload

Cons

Higher price point not suited for individual creators
Best results require a significant existing content library

Key Features — Mailshake

AI email writer for personalised cold outreach
Email sequence automation with follow-ups
LinkedIn automation for social selling
Built-in power dialler for phone prospecting
Lead catcher and reply management

Key Features — Lately

AI content repurposing from long-form media
Performance-based AI content learning
Automated social post generation at scale
Multi-channel scheduling and publishing
Analytics and engagement performance tracking

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