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Amplitude vs FullStory

Side-by-side comparison to help you choose the best tool.

Amplitude

freemium
Data & Analytics
4.6 / 5.0

Amplitude is a digital analytics platform helping product teams understand user behaviour, grow faster, and improve retention. Its AI layer, Amplitude AI, provides automatic insight discovery, predictive analytics, and AI Copilot for natural language data exploration. Used by Notion, Atlassian, and PayPal, Amplitude is the preferred analytics platform for product-led growth companies.

Best for: Product and growth teams at digital companies who want deep behavioural analytics with AI data and built-in experimentation
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FullStory

freemium
Data & Analytics
4.5 / 5.0

FullStory is a digital experience intelligence platform that captures every user interaction and uses AI to surface friction, drop-off points, and bugs across web and mobile. Its AI features include auto-generated session data, frustration signal detection, and DX Data - a structured dataset derived from behavioural signals. FullStory bridges the gap between quantitative analytics and qualitative session replay.

Best for: Product and engineering teams wanting complete session capture with AI insight generation to identify and fix UX friction
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Feature Comparison
Feature Amplitude FullStory
Pricing freemium freemium
Category Data & Analytics Data & Analytics
Rating ★★★★½ 4.6 ★★★★½ 4.5
Best For Product and growth teams at digital companies who want deep behavioural analytics with AI data and built-in experimentation Product and engineering teams wanting complete session capture with AI insight generation to identify and fix UX friction
Views 98 96
Detailed Attribute Comparison
Attribute Amplitude FullStory
Pricing Type freemium freemium
Free Trial No No
API Available No No
Mobile App No No
Rating 4.6 ✓ 4.5
Founded - -
Team Size - -
Deployment - -
Popularity (Views) 98 ✓ 96
Green highlight indicates the stronger value for that attribute.
Pros & Cons — Amplitude
Pros
  • Best combination of analytics depth and AI accessibility
  • AI Copilot democratises data for non-analysts
  • Strong PLG (product-led growth) analytics
Cons
  • Free tier data limits are restrictive
  • Event schema management requires ongoing engineering
Pros & Cons — FullStory
Pros
  • Captures every interaction without sampling
  • AI frustration detection identifies UX problems automatically
  • DX Data enables analytics on behavioural signals
Cons
  • Can be expensive at enterprise scale
  • Full capture creates large data volumes to manage
Key Features — Amplitude
  • AI Copilot natural language analytics
  • Automatic insight discovery
  • Predictive user behaviour modelling
  • Session replay & heatmaps
  • Experiment & feature flagging
Key Features — FullStory
  • Full session capture & replay
  • AI frustration signal detection
  • DX Data structured behavioural dataset
  • Funnel & conversion analysis
  • Error tracking integration
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